| The Market |
| The baby boom generation is aging; however, they are doing everything in their power to look younger. As the demand for cosmetic medical procedures exceed $2 billion in sales last year, the number of spa's and facilities to meet this demand is not keeping up. According to the International Medical Spa Association, of the 6,000 spas in the country, less than 400 are truly Med Spas. The medical beauty trend is growing among women and men spreading into suburban areas. Americans are now looking for a medical spa to provide them with a targeted menu of services in a relaxing environment. |
| Your Business Development Fe'se will include the following services: |
| I. Business Development |
| A. |
Business Development Study |
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Business Plan Development Assistance |
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Local & National Market and Industry Overview |
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Competition (local market, MD & MedSpa specific) |
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Comparative Analysis (local market to industry standards) |
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Demographics |
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Service & Product Analysis |
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Equipment Requirements Report |
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Staffing Needs |
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Analysis of Financial Factors |
| B. |
Service & Treatment Program Development |
| C. |
Space Requirements Analysis |
| II. Site Location / Design / Build out |
| A. |
Space Planning Patient Consultation Area |
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1. Logistics Room / Materials (equipment & supply) |
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2. Client Development Strategy & Tactics |
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3. Service Pricing Guidance |
| III. Staffing & Training Training of all treatment personnel |
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Medical Treatment Protocols |
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School on laser based treatments |
| Vendor Relationships |
| A. |
Furniture, fixtures, systems computer software & equipment (prepare and manage RFQ process for all purchases) |
| B. |
Medical Supplies C. Cosmeceutical, private label merchandise, spa wear, accessories suppliers |
| VI. Custom Marketing Development |
| A. |
Website Development & Med Spa Industry Links |
| B. |
Patient Orientation Program (Video Loop) |
| D. |
Advertising Procurement Guidance & Tracking System |
| E. |
Custom Marketing & Advertising Materials |
| F. |
Local Strategies for Marketing |
| G. |
Strategic Alliance Development; gyms, beauty salons & other |